← Back to homepage

Last updated: November 12, 2026

Privacy Policy

Luup AI Inc. ("Luup," "we," "us," or "our") operates this website and its product update signup. This policy describes how we handle personal information collected through the website.

Scope and application

This policy applies to visitors to our website, people who sign up for product updates, and people who contact us. This policy describes the website; it does not describe the practices of services you independently choose to use with Luup Link.

Data collection and processing

When you sign up, we collect the email address you provide. With your signup, we also save campaign tags (UTM parameters), the landing page and the referring page supplied by your browser with your signup to understand how people find us. We remove URL query strings and fragments from stored page addresses and keep only the named campaign tags separately. This signup attribution does not add cookies or track you across visits, and is saved with your signup even if you decline optional cookies. Optional analytics and advertising pixels remain subject to their separate consent controls. When you contact us, we receive the information you choose to share. Our hosting and security providers may process IP address, browser and device information, operating system, request metadata, and Cloudflare Turnstile verification data. The signup system may retain an IP-derived hash for abuse prevention.

As we expand our products and services, we may also collect first and last name, contact details, date of birth, address, national identification information, payment details and purchase history where needed for the relevant service. Payment information may be handled by a payment provider. We will provide additional information at collection where appropriate.

Cookies, pixels and similar technologies, if enabled, may collect device identifiers, approximate location derived from an IP address, pages visited, referring pages, clicks and other interactions. You do not need to provide an email address to browse, but it is needed to receive updates.

We use this information to:

• Send product, launch and company updates you request and respond to your messages.
• Operate and secure the website, authenticate requests, and prevent spam, fraud and abuse.
• Understand signup activity and, where measurement tools are enabled, assess website performance and advertising campaigns.
• Comply with legal obligations and protect our rights.

Where applicable law requires a legal basis, we rely on consent for marketing or tracking where required, our legitimate interests in operating and securing the website and communicating with visitors, and compliance with legal obligations.

Data storage and protection

We use service providers to host the website and store signup information. Information may be processed in the United States and other locations where our providers operate. We use reasonable technical and organizational measures to protect personal information and limit access to those who need it. No method of transmission or storage can guarantee absolute security.

We retain information for as long as needed for the purposes described in this policy, considering your preferences, the nature of the information, and legal, security and recordkeeping obligations. You can request deletion of your signup information by contacting us.

Data sharing and disclosure

We may share information with providers who perform services for us, such as hosting, database storage, security, and, when enabled, analytics and advertising measurement. We may also disclose information when required by law or to protect our rights.

• Cloudflare: hosting infrastructure, D1 database storage and Turnstile abuse prevention. Cloudflare Privacy Policy and Turnstile Privacy Addendum. Turnstile may run in the background when a signup form becomes visible, before you submit your email.
• Resend: email delivery and subscriber-list management. If you sign up, we share your email address, your language preference (from the language you chose on the site or the page you signed up from) and your subscription status with Resend to send welcome messages and product updates and process unsubscribe requests. Resend Privacy Policy.
• Google Tag Manager and Google services: where enabled, tag management and measurement or advertising services. Google business privacy information.
• Meta: where enabled, Meta Pixel and related tools may measure visits and advertising performance. Meta Privacy Policy.

Depending on the services and features we introduce, we may also use Microsoft Clarity, TikTok, Stripe, Google Analytics, Google Ads, LinkedIn Ads, YouTube, Google Fonts, reCAPTCHA, and Amazon Web Services for analytics, advertising, payments, video, fonts, security, or cloud computing. The information involved depends on the feature and provider and may include contact and device details, browsing and interaction data, approximate or precise location, and transaction information where relevant. We will update this policy as those services are introduced.

These services may receive technical or interaction information directly from your browser. Their processing is also governed by their own privacy notices. The tools enabled may differ between versions of the website.

Cookies and tracking technologies

Cookies are small data files placed on your device. Pixels, web beacons and similar technologies can help measure interactions with a website. Depending on the services enabled, these technologies may serve the following purposes:

• Essential and security: operating the site and protecting it against abuse.
• Preferences and functionality: remembering choices or supporting site features.
• Performance and analytics: understanding visits, interactions and errors to improve the site.
• Advertising and measurement: measuring campaigns and, where enabled, supporting advertising or retargeting.

If you choose a language in the menu, we save that choice in a first-party luup_language cookie for up to 180 days. It stores only the language choice. Automatic language detection uses your browser's preferred language and does not set this cookie. You can change the choice in the language menu or clear it through your browser.

You can manage cookies through your browser and, where available, the website's consent controls. Blocking cookies may affect some features. If processing is based on consent, you may withdraw it at any time. Contact privacy@luup.ai with questions about your choices.

International data transfers

We and our service providers may process information outside your country of residence, including in the United States, where privacy laws may differ. Where required by applicable law, we use appropriate safeguards for international transfers.

Your rights and choices

Depending on where you live and the circumstances, applicable law may give you the following rights, subject to conditions and exceptions:

• Access and knowledge: request information about the personal information we collect, use or disclose, and obtain a copy.
• Correction: request correction of inaccurate or incomplete information.
• Deletion: request deletion of your personal information.
• Restriction: request that we restrict certain processing.
• Portability: receive certain information in a usable format and, where applicable, have it transferred.
• Objection and opt-out: object to certain processing, including direct marketing, and opt out of certain sales, sharing or targeted advertising where those rights apply.
• Withdraw consent: withdraw consent at any time without affecting processing already carried out lawfully.
• Complaint and appeal: complain to a competent privacy regulator or appeal a decision about your request where applicable.
• Non-discrimination: exercise your rights without unlawful discrimination.

To exercise your rights, contact privacy@luup.ai. We may need to verify your identity before completing a request. We will respond in accordance with applicable law.

Direct marketing and communications

If you sign up, we may send you product, launch and company updates by email. Where required, we obtain your consent before sending marketing messages. You may unsubscribe using the instructions in our emails or by writing to privacy@luup.ai. We will honor your request subject to applicable law.

Children

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Contact us if you believe a child has provided us with personal information.

Changes and contact

We may update this policy as our practices change. The date above indicates the latest revision. Questions or privacy requests can be sent to Luup AI Inc. at privacy@luup.ai.